Thesaurus®

🌊 Why New Zealand?

New Zealand sits in the South Pacific's 40°S "golden fishing grounds", surrounded by ocean with a 200-nautical-mile exclusive economic zone free of industrial pollution. Where warm and cold currents meet, rich plankton sustains some of the purest deep-sea cod, Antarctic krill and small-molecule fish-scale collagen in the world. It isn't a choice — it's a gift of nature.

⚓ Why "Thesaurus"?

An old saying goes: those who live by the sea are fed by the sea — the sea's gifts are bestowed by nature. We registered our Chinese brand name (meaning "a gift bestowed") with IPONZ in New Zealand and with the China National Intellectual Property Administration, paired with the international name Thesaurus, meaning "treasury, treasure". We believe the ocean isn't a resource but a gift to humankind, worth a brand that guards it for the long term.